HNI Corporation

Brand Discovery | Scriptwriting | Audio Production

HNI Corporation, the second largest office furniture manufacturer in North America, needed to create a piece of engaging and unique content to introduce and re-enforce the core values of the corporation to their partner-members. They approached Imago Creative about entering into a discovery process to determine the right content to develop and produce. I worked with Imago in the discovery and production phases of the project, traveling to HNI's corporate headquarters to interview members of HNI's leadership team. From those interviews, I wrote a script that would serve as the basis for the narration of this live action / 2D-animation hybrid video segment. Finally, I produced the recording session with HNI CEO Stan Askren narrating. The final edited audio consists of both scripted narration and informal conversation between Mr. Askren and me during the recording session.